In an era where businesses are built online as often as they are on Main Street, digital literacy is no longer just a ‘nice-to-have’. It’s an essential part of modern entrepreneurship. Let’s explore why digital literacy, which was once considered a skill for the tech-savvy, is now common knowledge that every entrepreneur needs to master.
For a more in-depth guide about digital literacy, I encourage you to visit this guide from Cambridge University:
https://issuu.com/cambridgeupelt/docs/clc_digital_literacy_issuu
What is Digital Literacy?
Digital literacy is the ability to use digital technologies effectively and responsibly. This includes basic skills, like using a computer or smartphone, and more advanced skills, like understanding how to secure your data and online presence.
Why Entrepreneurs Need Digital Literacy
1. Building a Web Presence: Whether it’s creating a website, managing social media accounts, or optimizing SEO, entrepreneurs need to know how to build and maintain a robust online presence.
2. Analyzing Data: Data drives decisions. Entrepreneurs must know how to collect, interpret, and act on data that is increasingly digital and voluminous.
3. Network and Communicate: Communication tools are largely digital. Knowing how to network and communicate using these tools is vital.
4. Protecting Your Business: Digital literacy includes understanding the basics of cybersecurity. Every entrepreneur needs to know how to protect their business online.
Digital Skills Became ‘Common Knowledge’
Twenty years ago, sending an email might have been a novelty for some. Today, it’s second nature. What was once considered a special skill set is now the baseline. As technology advances, so too does the definition of ‘common knowledge’. For today’s entrepreneurs, this common knowledge must include digital literacy.
Digital Literacy Resources
For those looking to boost their digital literacy skills, Cambridge University has put together an excellent guide, available here. This resource provides clear, actionable steps to help you strengthen your digital literacy skills, covering topics ranging from basic computer skills to navigating the complex world of online privacy and security.
Conclusion
In today’s rapidly evolving digital landscape, entrepreneurs can’t afford to lag behind. Digital literacy isn’t just for tech professionals; it’s a critical skill set that every entrepreneur needs to have under their belt. It’s not just about keeping up with the times; it’s about staying ahead of them. It’s about being prepared to navigate the digital world confidently and effectively. It’s about securing the future of your business.