Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.
Planning a future-proof hotel marketing strategy or brand positioning, engaging these young generations must be a priority. Not because it’s cool, not because it’s progressive, but because they will be your guests and customers in the coming decades. It’s not a passing trend, but reality.
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
It is always a pleasure to work with hotel marketing people who want to question the status quo and push for something new. This is what brings the hospitality industry…
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
citizenM, the European experts in affordable luxury hotels, announced in August its plan to open its very first location in California. And it’s celebrating with a photo exhibit unlike any other.