Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.
I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international asset management company. Since 2016, I and my company Daniel Diosi & Partners have collaborated with the founding members on various projects with tremendous tourism development significance. About Optimum Hospitality The founding members of Optimum Hospitality have a decades-long, exceptionalContinue reading “Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners”
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort.
Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.
Planning a future-proof hotel marketing strategy or brand positioning, engaging these young generations must be a priority. Not because it’s cool, not because it’s progressive, but because they will be your guests and customers in the coming decades. It’s not a passing trend, but reality.
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
It is always a pleasure to work with hotel marketing people who want to question the status quo and push for something new. This is what brings the hospitality industry forward, and this dynamism turns average hotels into popular brands. Our work with Alexandra Hepworth was a very successful story. I was assisting her andContinue reading “Interview with Alexandra Hepworth, former DOSM of Hyatt Regency Phnom Penh & Caravelle Saigon”
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.