What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
citizenM, the European experts in affordable luxury hotels, announced in August its plan to open its very first location in California. And it’s celebrating with a photo exhibit unlike any other.
Being in the hotel consulting business for over 10 years, we have seen lots of self-proclaimed hotel digital marketing experts fail. They create fancy websites full of generic information, share some shit blog posts about how to do hotel Facebook ads, what’s the #1 TikTok strategy for luxury hotels, and nonsense like that.
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
Online privacy in our business is critical, both in our private lives and business. Driven by a lack of trust in data privacy using Google products, in 2019 we switched to ProtonMail.
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…