Author: Daniel
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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story. This has […]
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The realistic future of independent hotel and resort brands in 2021 and beyond
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and business development, and the other is not being able to attract or retain top talents which makes marketing management a lot more inefficient compared to […]
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Improving hotel marketing ROI with conversion rate optimization
Conversion rate is a digital marketing metric. In the hospitality industry, it belongs to the context of direct booking strategies for hotels. As discussed in one of our earlier articles, there are various types of conversion rates in a customer journey funnel. This article is about the booking conversion rate, commonly referred to as e-commerce […]
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Hotel marketing with PR and press release distribution. Grow your hotel brand with media attention.
In the mind of average hotel management, PR is just an expense that takes their time, costs money, and does not guarantee results. Chasing those super important quarterly targets and doing the weekly management meetings, doing PR to grow a hotel brand is usually not a priority for hotel marketing teams. Big mistake. Before we […]
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What is the average website conversion rate for independent hotels? What does it mean?
What is the average website conversion rate for independent hotels? How to use conversion rate to improve hotel marketing? Conversion rate is a commonly used metric to measure and evaluate digital marketing performance. The conversion rate is the number of conversions divided by the total number of website visitors. For example, if a hotel brand […]
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The best strategy to improve hotel marketing ROI for independent properties
Independent hotels are certainly up for a challenge when competing with international brands, such as Hilton, IHG, or Marriott. This has been the case for almost a decade since hotel marketing moved online. Soft brands of international hotel chains dilute the market further, leaving less space for independently managed hotels to operate. Marketing teams of […]
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Dubai’s World Islands: Luxury Hotel Group Anantara to Open a Brand New Resort
Anantara Hotels, Resorts & Spas will open its own resort on Dubai’s World Islands project later this year. Planning a Q4 launch, it will be one of the first resorts on the islands, as well as one of the first internationally-branded properties. Though it has been kept under wraps for some time, Anantara World Islands Dubai […]
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How The Hotel Industry Can Connect With Gen Z In The New Normal
Life will go on once the pandemic is over. Of this, I’m certain. But will businesses be able to slowly slip into the same old routines and schedules? Many of us have adapted to the needs of the current times, secluded ourselves, and done what we can to protect ourselves and others. I believe this […]
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IHG swings to profit and announces plans for luxury hotel brand
IHG Hotels & Resorts has revealed plans to launch a new luxury and lifestyle collection brand in the coming weeks to capture increasing conversion opportunities and further strengthen its position in the market. InterContinental Hotels (IHG) has announced it will launch a new luxury brand as the brand swung to a profit in the first half. […]
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Four new hotel openings in New York state
Recent openings in New York State include a Hyatt Regency within the Resorts World New York City complex, a hotel at LEGOLAND Resort in Goshen and two properties in Manhattan. Hyatt Regency JFK Airport at Resorts World New York Hyatt Regency JFK Airport at Resorts World New York, an eight-story luxury hotel, has opened in […]
Daniel Diosi & Partners 