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Before getting too invested, validate your business concept with your target audience

The epidemic of unskilled lifestyle entrepreneurs, and failure business ideas People start businesses for various reasons, but most of them want to upgrade from their 9-to-5 full time employed corporate lifestyle to enjoy a higher degree of freedom and have a sense of purpose. Having some experience in launching and managing such businesses, as wellContinue reading “Before getting too invested, validate your business concept with your target audience”

4 Powerful Tips to Help Your Business Generate More Clients via Social Media

Can you recall the days before social media took over?  One can surely categorize the time period as being pre and post social media. Such has been the impact of social media platforms in the lives of the masses. According to Smart Insights, there are over 3.96 billion social media users around the world. InContinue reading “4 Powerful Tips to Help Your Business Generate More Clients via Social Media”

10 tips for startup entrepreneurs to maintain a pleasant work/life balance

Working in the startup world can be quite demanding and maintaining the work-life balance is a struggle for everyone. Being “always on” the job does not really help to achieve it faster, especially for working moms, as they are trying to have both a private life and a career. However, as entrepreneurship demands, founders andContinue reading “10 tips for startup entrepreneurs to maintain a pleasant work/life balance”

Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lackContinue reading “Purposeful brand management: optimize your brand to fit customer expectations”

Securing your financial future as a freelancer, independent professional or self-employed

The gig economy has been growing fast during the past decade as digitalization enabled it. Companies and small businesses are outsourcing creative works, market research, advertising management and all sorts of temporary gigs to freelancers and independent professionals, as this way of getting things done requires significantly less financial and legal commitments. The reason IContinue reading “Securing your financial future as a freelancer, independent professional or self-employed”

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