Brand Management for Hotels & Resorts
Being in the hotel consulting business for over 10 years, we have seen lots of self-proclaimed hotel digital marketing experts fail. They create fancy websites full of generic information, share some shit blog posts about how to do hotel Facebook ads, what’s the #1 TikTok strategy for luxury hotels, and nonsense like that.
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
Online privacy in our business is critical, both in our private lives and business. Driven by a lack of trust in data privacy using Google products, in 2019 we switched to ProtonMail.
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and…