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Product Presentation Is Everything: Get It Right and You’re 80% Done

Several years ago, I had an enlightening discussion with a photographer. His first question to…

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Is Google Losing the Plot?

If you do anything online, you are very likely using Google. Google, once the undisputed…

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Information Bias: The Pitfall of Relying on Incomplete Data

Data is often hailed as the ultimate decision-making tool. Companies invest heavily in data analytics,…

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From shit ads to inspiring people to do something new

There’s no denying it: people hate advertising, especially the bad, unsolicited kind that clutters our…

Beware of Scam Affiliate Marketing Companies

Affiliate marketing can be a great way to boost your business, but not all affiliate…

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People Hate YouTube Ads. So Why Keep Doing It?

In a world incessantly bombarded by digital advertisements, the intrusion of YouTube ads into our…

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The Crucial Role of Analytics in Shaping Business Strategy: How a Resort F!cked Up It’s Marketing

Just recently I was invited to take a look at the online performance of resort…

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Case Study: Revitalizing a 7-Year Google Ads Campaign That Experienced a Sudden Drop in Conversions

In the dynamic world of digital marketing, longevity often speaks volumes about the effectiveness of…

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The Digital Marketing Maze: How to Spot the Genuine from the Gimmicks

The digital landscape is vast and full of promises. Every corner of the internet boasts…