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GuestRadar: Major Expansion to Include 50 Countries with a Revamped Data Model

In the dynamic and ever-changing landscape of global tourism, having accurate, reliable, and up-to-the-minute data…

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Weekly Travel Trends Roundup: Elevate Your Digital Marketing Strategy with AI, Sustainable Tourism and Triptease

Welcome to your weekly 2-minute read to keep your digital marketing game up to speed.…

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Bridging the Generational Gap: Engaging with Generation X and Boomers Amid a Gen-Z Optimized World

As we received lots of request to cover earlier generations, this article serves a continuation…

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Practical Uses of AI in Business. How to Use AI to Improve Your Business?

In today's digital era, where every click counts, data has emerged as a new currency.…

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Understanding Gen Z: Travel Expectations and the Hotel Booking Process

Generation Z (those born from the mid-1990s to the early 2010s) is an increasingly important…

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Artificial Intelligence in the Travel and Hospitality Industry. Will AI Take Your Job?

As we step into a future heavily influenced by Artificial Intelligence (AI), we are seeing…

Transition to GA4: Exploring the Benefits and Challenges

It's time for a change. The era of Universal Analytics is fading into history, and…

GuestRadar Progress Report: Insights and User Satisfaction in Focus

I am thrilled to provide you with an update on the progress of GuestRadar, our…

Hotels are slowing down their growth by refusing to adopt market research

Companies worldwide use market research to test the viability of new products or services by…

How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…