Category: Hotel industry news
Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an existing audience via SurveyMonkey or similar tools. With the newest generation of market research tools, anyone can survey people […]
We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.
Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.