Category: Hotel industry news

• Hotels are slowing down their growth by refusing to adopt market research

  

  Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an existing audience via SurveyMonkey or similar tools. With the newest generation of market research tools, anyone can survey people […]

  Daniel

  April 29, 2022

  Hotel industry news, Hotel marketing, Market research

• How people book hotels in 2022? What makes them like a hotel?

  

  We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.

  Daniel

  April 16, 2022

  Hotel industry news, Market research

  business, hospitality, Hotel marketing, hotel marketing strategy, Market research

• Instead of copying other hotels, build a standout brand based on competitor analysis.

  

  Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.

  Daniel

  January 11, 2022

  Hotel industry news, Hotel marketing

  hospitality, hotel brand, Hotel marketing, hotel marketing strategy, marketing communication