Key elements of an impressive online customer experience for hotels
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some…
Category: hotel marketing
Articles and news about hotel, resort and hospitality marketing
Do less, achieve more: how to dramatically simplify your digital marketing
Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy,…
5 common obstacles of online sales growth for independent hotels and resorts
In the past ten years, I worked with a large number of independent hotel and resort teams. Some were successful, some not but I learned from each experience and realized…
How our clients benefit from revenue or equity based consulting deals?
Since we made revenue performance based partnerships available for both new and old clients, we started receiving numerous questions about the pros and cons of these options. In this article…
Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z
With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of…
Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…
How to build a kick-ass hotel digital marketing team? What skills are a must?
Marketing has gone almost entirely online, leaving print and other forms of old-school marketing a niche for senior generations and super-specialized segments of the travel audience. This is what you…
5 key elements to increase your hotel website conversion rate, by improving brand and customer experience
In the digital marketing world, we often talk about conversion rate as a critical metric. There are countless theories about how to maximize your chances of sales generated on your…
