Should Hotels Engage in Metasearch? A Look at PPC vs. Commission-Based Models

In the highly competitive hotel industry, maximizing bookings while managing costs is a perpetual challenge.…

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The Unseen Pillar of Success: Product-Market Fit in the Hotel Industry

In the bustling world of the hotel industry, where every detail counts and competition is…

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The Crucial Role of Analytics in Shaping Business Strategy: How a Resort F!cked Up It’s Marketing

Just recently I was invited to take a look at the online performance of resort…

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Weekly Travel Trends Roundup: Elevate Your Digital Marketing Strategy with AI, Sustainable Tourism and Triptease

Welcome to your weekly 2-minute read to keep your digital marketing game up to speed.…

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Bridging the Generational Gap: Engaging with Generation X and Boomers Amid a Gen-Z Optimized World

As we received lots of request to cover earlier generations, this article serves a continuation…

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Practical Uses of AI in Business. How to Use AI to Improve Your Business?

In today's digital era, where every click counts, data has emerged as a new currency.…

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Understanding Gen Z: Travel Expectations and the Hotel Booking Process

Generation Z (those born from the mid-1990s to the early 2010s) is an increasingly important…

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Artificial Intelligence in the Travel and Hospitality Industry. Will AI Take Your Job?

As we step into a future heavily influenced by Artificial Intelligence (AI), we are seeing…

Say No to Consumer Manipulation: The Power of Positive Messaging in Marketing

Since data allows, companies try to use all information possible to manipulate our purchase behavior…

Typical Hotel Marketing Mistakes in 2023

In the past few weeks I had more than usual online meetings with potential clients…