Category: Hotel marketing
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Hotels are slowing down their growth by refusing to adopt market research
Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an existing audience via SurveyMonkey or similar tools. With the newest generation of market research tools, anyone can survey people […]
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Instead of copying other hotels, build a standout brand based on competitor analysis.
Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.
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Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z
With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities. Generation Z won’t buy your brand story According to […]
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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story. This has […]
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How to build a kick-ass hotel digital marketing team? What skills are a must?
Marketing has gone almost entirely online, leaving print and other forms of old-school marketing a niche for senior generations and super-specialized segments of the travel audience. This is what you need to keep in mind first and foremost. In this article, I will talk about skills and roles instead of titles. Especially in the hotel […]
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5 key elements to increase your hotel website conversion rate, by improving brand and customer experience
In the digital marketing world, we often talk about conversion rate as a critical metric. There are countless theories about how to maximize your chances of sales generated on your website, some are useful while others are plain stupid. The formula is pretty simple: you need to get relevant, in-market people to your website and […]
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On-demand and performance based consulting services
With the online business landscape becoming a increasingly dynamic and Millennials are in business, the consulting industry previously dominated by Generation X and Boomers has turned around almost entirely. One-off jobs and short-term involvements are becoming more in demand compared to classic consulting models. A story from 2015 Before getting into details about our new […]
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6 cornerstones of a successful independent hotel marketing strategy in 2020
1. Master your positioning and differentiation The internet is busier than ever. Most hotel companies are already investing significant amounts of money in online advertising on various platforms. In 2020, almost all hotels got their standard multi-channel ad setup combos that include Google Ads, social media, retargeting both on YouTube, banners and social media. Today, […]
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Sure signs your hotel marketing sucks, and what to do about it?
Your are locked in a tight price competition One big difference between successful and average hotel brands is that successful ones are not locked in a tight price – location competition. Successful hotels and resorts can charge above average rates as potential guests perceive them above average. If your hotel is unable to maintain demand […]
Daniel Diosi & Partners 