Europe is getting it right: An Analysis of the 2024 EU Elections

Starting from 2019, the EU has faced significant challenges that have driven it in less…

a group of professionals sharing ideas
Starting an Online Business in 2023: Challenges, Opportunities, and the Road Ahead

The Digital Landscape: Then and Now The 2010s were a golden era for the internet,…

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Bridging the Generational Gap: Engaging with Generation X and Boomers Amid a Gen-Z Optimized World

As we received lots of request to cover earlier generations, this article serves a continuation…

concentrated young multiethnic friends with map in railway station
Understanding Gen Z: Travel Expectations and the Hotel Booking Process

Generation Z (those born from the mid-1990s to the early 2010s) is an increasingly important…

GuestRadar Progress Report: Insights and User Satisfaction in Focus

I am thrilled to provide you with an update on the progress of GuestRadar, our…

Hotels are slowing down their growth by refusing to adopt market research

Companies worldwide use market research to test the viability of new products or services by…

How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…