Category: Uncategorized
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What I learned from managing digital campaigns for PN during the 2022 Maltese Elections?
I had the privilege to manage most digital advertising for Partit Nazzjonalista during the 2022 elections in Malta. It was a tough job, especially considering that the incumbent party, Partit Labourista had significantly more resources and support than us. If you are interested in how much money we (and PL) spent on digital ads during […]
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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners
I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international asset management company. Since 2016, I and my company Daniel Diosi & Partners have collaborated with the founding members on various projects with tremendous tourism development significance. About Optimum Hospitality The founding members of Optimum Hospitality have a decades-long, exceptional […]
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Three experts on international brand growth and generating sales for independent hotels
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort.
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Why is market research for hotels essential to create a successful marketing strategy?
Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.
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Planning for the Next 10 Years: How Will Your Hotel Attract Generation Z?
Planning a future-proof hotel marketing strategy or brand positioning, engaging these young generations must be a priority. Not because it’s cool, not because it’s progressive, but because they will be your guests and customers in the coming decades. It’s not a passing trend, but reality.
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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
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Interview with Alexandra Hepworth, former DOSM of Hyatt Regency Phnom Penh & Caravelle Saigon
It is always a pleasure to work with hotel marketing people who want to question the status quo and push for something new. This is what brings the hospitality industry forward, and this dynamism turns average hotels into popular brands. Our work with Alexandra Hepworth was a very successful story. I was assisting her and […]
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Hotel PR management tips to make your independent hotel brand super popular
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
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Content marketing for hotels: how to write great SEO articles?
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
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Brand and marketing strategy for independent hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
Daniel Diosi & Partners 