Category: Uncategorized
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3 common-sense tips to increase your chances of entrepreneurial success
If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.
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How to deal with toxic people at work or in business? 5 simple steps to handle them well.
Annoying colleagues, gossipers, the passive-aggressive ones and energy vampires – you know who this article is about. If you need to work with them, tolerating their crap can easily drain your energy and make you feel bad. Toxic people at work and in business can be seriously disturbing, having a negative impact on your progress, productivity and mental wellbeing.
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Achieve an enjoyable work-life balance with these 3 rules (works for me)
Are you among the 75% who struggles with work-life balance? If you are reading this article, you must be interested in how to achieve and maintain a better work-life balance. It is easy to get carried away with work, especially if you are in a stressful management position or if you are managing your own […]
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UserGuest review: hotel website conversion notifications done right
Since the mid 2010s, we have seen many pop-up solutions for hotels, offering increased sale conversion rates on hotel and resort brand websites. There are many. TripTease, Hotels Network and countless others at different price points. As a hotel digital marketing consultant I have experience with these. Most of them are average at best, some […]
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Preparing for the tourism rebound: make your hotel brand and marketing communications stand out
Expected tourism rebound in Q1 and Q2, 2021 Starting from November 2020, a number of countries decided to reopen their borders for international travel. This is certainly good news – even despite the travel demand is at an all-time low. Most industry experts estimate that a stronger bounce-back in demand can be expected in late […]
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Key elements of an impressive online customer experience for hotels
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: get […]
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Do less, achieve more: how to dramatically simplify your digital marketing
Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth. Being selective with your efforts is important to […]
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5 common obstacles of online sales growth for independent hotels and resorts
In the past ten years, I worked with a large number of independent hotel and resort teams. Some were successful, some not but I learned from each experience and realized that failing teams have very similar issues. In this article, I am going to share five of the most common ones. Lack of macro vision […]
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How our clients benefit from revenue or equity based consulting deals?
Since we made revenue performance based partnerships available for both new and old clients, we started receiving numerous questions about the pros and cons of these options. In this article I will explain how these options work, and in which cases it is a good option for clients. Moving from retainer-based consulting to success-based partnerships […]