Hotel marketing and advertising have evolved a lot since I started in 2008. In the past 10 years we have witnessed trends becoming paradigms, technology becoming common knowledge and online advertising which was once considered to be a risky investment by many old fashioned hoteliers is now a must. This article is about how hotel management teams should approach digital marketing and advertising in 2019, and possibly 2020.Read More
Do you think it’s challenging to stay focused and disciplined? I would say it depends on the environment and your mindset, more precisely your relation with the stuff you are supposed to work on. When I was working in boring offices, sometimes even without a window, it was really hard to enjoy work and I often found myself procrastinating my tasks.
Today I work in beautiful islands, often airports and coffee-shops when I’m traveling between resort clients in different destinations. Let me share some tricks and practices regarding how I maintain a smooth and productive workflow.Read More
Today we had a fun day filming a 1 minute video about the organic garden at Ayada Maldives. It only took few hours to get all the scenes right, thankfully the weather was beautiful and the girls acted naturally good. The video was filmed, edited and directed by me.Read More
If you are a busy and successful person, then I guess you are also totally annoyed by online messages coming in from all angles. Messenger, Skype, email, Whatsapp, Slack, etc… horrible, I was hating it with a passion till I did not learn how to control it.Read More
I am getting so many questions about how do I choose investments, when I buy and when I sell. These are all situation specific and there are no set rules to follow. I think the best if I share 8 tips which are also my investing guidelines, straight from Warren Buffet.Read More
A team requires clarity about what you need them to do. Your employees won’t be able to do their jobs effectively if they’re uncertain what tasks they’re responsible for. Make sure everyone on your team knows what’s expected of them.Read More
Esther is leading Vietnam’s new destination marketing project, making easy to discover and like Vietnam for what it is online. Vietnam.travel is project run by the government and mainly funded by private companies.
Few months ago Esther agreed to share her thoughts about how hotels can plan and implement excellent content marketing practices.Read More
“We’re very, very happy being the trusted place people go to search for now very relevant and personalized travel information… regardless of where you are in your journey — high up in the funnel dreaming or in your destination and experiencing,” Torres said.Read More