Lirar is an experienced market researcher and a business analyst. He is closely associated with academia and scientific research organisations such as Manta Trust and International Union for Conservation Nature (IUCN).
As a published author, who has presented papers at international research conferences, his approach is methodical, organised and analytical. He has also conducted studies for state corporations, large businesses and startups across Maldives, in order to help them expand their market reach and maximise profit. Additionally, Lirar has years of experience in the Tourism Industry, working for renowned international hotel brands such as Four Seasons, Six Senses and Soneva, giving him strong and practical insights into tourism related research.
Lirar holds a Bachelors Degree in Business Administration from University of Bedfordshire - Business School and is currently completing MBA in Finance at the same university.