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Practical Uses of AI in Business. How to Use AI to Improve Your Business?

In today’s digital era, where every click counts, data has emerged as a new currency. Its importance in shaping the business landscape is continually rising, creating a compelling need for efficient data management and utilization. These changes brought us to the forefront of the Artificial Intelligence (AI) revolution in business. 
Artificial intelligence, with its advanced data processing capabilities, is rapidly transforming how businesses operate across all industries. Notable examples are agriculture, logistics, manufacturing, and finance. As usual, hospitality is lagging with AI chatbots that are usually poorly configured and more of an annoyance than a help to customers.

AI tools, ranging from simple to complex, help businesses to utilize their vast data resources and convert them into actionable insights. These insights guide strategic decision-making, aid in predicting market trends, enable anticipation of competitor moves, and facilitate risk assessment, creating a robust competitive advantage. While integrating AI into business operations may seem complex initially, it’s not necessarily so. The true beauty of AI lies in its scalability and adaptability – even basic AI integration methods can significantly improve a company’s performance.

AI for Business: Risk Calculation in Decision Making

Every business decision carries a level of risk. Determining the risk involved in options and decisions, and weighing it against the potential benefits is critical for strategic planning. AI, with its advanced computational capabilities, can analyze extensive historical data and current market trends to calculate the potential risks associated with various business decisions. 

This empowers businesses to shift from intuition-based to data-driven decision-making strategies. Thus, integrating AI for business is no longer a luxury—it’s a necessity for modern, competitive businesses.
Even small businesses I know in my personal network use AI. Such as uploading data tables to our free AI business consultant to perform various analytical tasks. 

Strategic Planning with AI: The AI Decision-Making Algorithms

Beyond merely crunching numbers, AI’s real potential lies in its ability to derive actionable insights from raw data. By processing and analyzing large datasets rapidly, AI-assisted decision-making enables businesses to identify patterns and trends that might go unnoticed with traditional analysis methods.

There is various depth of algorithmic decision-making, such as condition-based decision trees, data-based recommendation assistants, and fully AI-managed optimization engines.

An AI decision-making algorithm can be a super helpful companion for data-driven strategic planning, providing businesses with a significant advantage in today’s fast-changing business environment.

Market Predictions Powered by AI: Key to Competitive Advantage

Accurate prediction of market trends can make the difference between leading the market and trailing behind. Basic AI integration enables businesses to dig deep into complex market data and detect underlying patterns that indicate future market shifts. These data-driven insights, when translated into strategic action, can be game-changing for businesses. The ability to anticipate market trends and adapt swiftly is how to use AI for business growth effectively.

Competitive Strategy: Anticipating the Moves of Competitors

Artificial Intelligence extends its capabilities beyond analyzing your business—it can provide valuable insights into your competitors’ strategies as well. 
By processing data related to competitors’ real-time decisions, past actions, market trends, and other relevant factors, AI applications for business can predict the likely future actions of your competitors. With this information in hand, businesses can strategize proactively, adjusting their game plan to stay a step ahead in the market.

There are several external data types that an AI can process. Thinking of the hotel industry, monitoring price changes of the market and competitive set, and feeding that data to AI can help to understand the occupancy of our competitors.


Back in 2013, I used to work in a hotel where I was in charge to determine optimal daily rates. We had a simple rate shopper tool, which I exported to Excel and wrote a set of formulas that helped determined the optimal rates based on risk and opportunity. Condsidering the massive demand for the destination, I usually kept prices higher than the competitors, letting them sell their rooms before us. When the other hotels got fully booked, we could increase our price further, so we reached a higher ADR than 5-star hotels in Malta, us being a mid-range 4-star.
This did not involve AI, but today, much better systems could be programmed based on AI.

The to Make Use of AI is Now

The era of AI in business is here, and it’s changing the landscape rapidly. AI integration doesn’t have to be overwhelming or out of reach for businesses. Even basic methods of AI integration can bring remarkable transformations in how companies operate and strategize. 

By leveraging data, AI can help companies make informed decisions, anticipate market and competitor trends, manage risks, and create a robust growth strategy. In the AI-driven future of business, companies that utilize the power of AI today will become winners.

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