There is a huge difference between a lazy write-up and well-crafted words that inspire readers.
Owned media, such as long-form articles on a hotel website, are extremely valuable digital marketing and brand assets. Quality content is not only capable to attract search engine traffic and improve SEO ranking, but also an efficient tool to engage and inspire your future guests.
While every hotel marketing team understands the importance of good content, less than 20% of 5-star independent hotels do it – and less than 6% are capable to publish quality content regularly. This offers an excellent opportunity to attract in-market guests from organic search, and make them fall in love with your brand while reading your articles.
How do you get started?
Contact us before placing your order to discuss your target audiences and topics you wish to cover, so we can develop a unique, spot-on writing style for your brand.
These services are included in the Hotel Brand Growth Program