Copywriting for Hotels

There is a huge difference between a lazy blog post and crafting words that inspire readers.

Owned media, such as long-form articles on a hotel website, are extremely valuable digital marketing and brand assets. Quality content is not only capable to attract search engine traffic and improve SEO ranking, but also an efficient tool to engage and inspire your future guests.

While every hotel marketing team understands the importance of good content, less than 20% of 5-star independent hotels do it – and less than 6% are capable to publish quality content regularly. This offers an excellent opportunity to attract in-market guests from organic search, and make them fall in love with your brand while reading your articles.