What Are Brand Perceptual Maps, and Why Should You Have One?
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…
Tag: brand management
Purposeful Brand Management: Optimize Your Brand to Fit Customer Expectations
How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your…