Simple guide to prepare your business plan, and how to deal with investors

As per basic economics, people who have more money than they need are looking for investment opportunities. The easily available options like bonds, saving accounts are just enough to cover inflation rates, so it makes people look for higher-yielding options. Most investors like to diversify. The motivation behind diversification is to achieve optimal security andContinue reading “Simple guide to prepare your business plan, and how to deal with investors”

Why do I help startups to find investors, and how?

How I got into the startup world I started to get involved with startups as a marketing and business development consultant back in 2017. During my time in Vietnam, I got introduced to several travel-tech and marketing tech startups, mainly from Singapore, Hong Kong, and South Korea. Back then, I did not have too muchContinue reading “Why do I help startups to find investors, and how?”

Why your new business does not get sales, and what to do about it?

Based on my experience as a consultant, it is fairly easy to sell good products that are actually in need – that are useful to solve real problems. New businesses with a great lineup of products and services typically have no issues generating sales, even through word of mouth, recommendations, and other organic, free, non-techyContinue reading “Why your new business does not get sales, and what to do about it?”

Someone asking you to work for free? This is how to handle unpaid project requests.

Imagine yourself sipping your tea or coffee while working on a project, and all of a sudden your phone goes beep beep. You check your notifications and see that a not-so-close contact of yours has sent a message like: Hey, I need your help. There is this project, blah blah blah… The message goes onContinue reading “Someone asking you to work for free? This is how to handle unpaid project requests.”

Before getting too invested, validate your business concept with your target audience

The epidemic of unskilled lifestyle entrepreneurs, and failure business ideas People start businesses for various reasons, but most of them want to upgrade from their 9-to-5 full time employed corporate lifestyle to enjoy a higher degree of freedom and have a sense of purpose. Having some experience in launching and managing such businesses, as wellContinue reading “Before getting too invested, validate your business concept with your target audience”

4 powerful tips to help your business generate more clients via social media

Can you recall the days before social media took over?  One can surely categorize the time period as being pre and post social media. Such has been the impact of social media platforms in the lives of the masses. According to Smart Insights, there are over 3.96 billion social media users around the world. InContinue reading “4 powerful tips to help your business generate more clients via social media”

10 tips for startup entrepreneurs to maintain a pleasant work/life balance

Working in the startup world can be quite demanding and maintaining the work-life balance is a struggle for everyone. Being “always on” the job does not really help to achieve it faster, especially for working moms, as they are trying to have both a private life and a career. However, as entrepreneurship demands, founders andContinue reading “10 tips for startup entrepreneurs to maintain a pleasant work/life balance”

Why 90% of startups fail? Here are five common reasons.

Thousands of new companies pop up each week from motivated people who have a unique idea and the ambition to bring it to life. Many of these companies make it big, however, most of them fail in the initial 5 years. Reasons startups fail vary from industry to industry, but the important thing to noteContinue reading “Why 90% of startups fail? Here are five common reasons.”

Sell more efficiently: two tips to close more deals for your business

Poker, by definition, is a game of chance, no player has x-ray vision or a relationship with the dealer to influence which cards are dealt. Yet, if poker is a game of chance, why do the same players continually place in the top 100 despite there being tens of thousands of entrants? Some would argueContinue reading “Sell more efficiently: two tips to close more deals for your business”

Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lackContinue reading “Purposeful brand management: optimize your brand to fit customer expectations”