Tag: business
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How people book hotels in 2022? What makes them like a hotel?
We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.
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We replaced Google products with ProtonMail and Tresorit to keep sensitive information of our clients safe
Online privacy in our business is critical, both in our private lives and business. Driven by a lack of trust in data privacy using Google products, in 2019 we switched to ProtonMail.
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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story. This has […]
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The realistic future of independent hotel and resort brands in 2021 and beyond
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and business development, and the other is not being able to attract or retain top talents which makes marketing management a lot more inefficient compared to […]
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Purposeful brand management: optimize your brand to fit customer expectations
How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lack […]
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Personal brand audit from Brand Auditor: find out what your followers and viewers really think about you
This personal brand audit offers a comprehensive analysis based on survey feedback, score ratings, quantitative feedback and external audit data from various data brokers. The report will give you specific insights on how to improve your personal brand image and content management practices.
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3 common-sense tips to increase your chances of entrepreneurial success
If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.
Daniel Diosi & Partners 