Someone asking you to work for free? This is how to handle unpaid project requests.

Imagine yourself sipping your tea or coffee while working on a project, and all of a sudden your phone goes beep beep. You check your notifications and see that a not-so-close contact of yours has sent a message like: Hey, I need your help. There is this project, blah blah blah… The message goes onContinue reading “Someone asking you to work for free? This is how to handle unpaid project requests.”

Before getting too invested, validate your business concept with your target audience

The epidemic of unskilled lifestyle entrepreneurs, and failure business ideas People start businesses for various reasons, but most of them want to upgrade from their 9-to-5 full time employed corporate lifestyle to enjoy a higher degree of freedom and have a sense of purpose. Having some experience in launching and managing such businesses, as wellContinue reading “Before getting too invested, validate your business concept with your target audience”

4 powerful tips to help your business generate more clients via social media

Can you recall the days before social media took over?  One can surely categorize the time period as being pre and post social media. Such has been the impact of social media platforms in the lives of the masses. According to Smart Insights, there are over 3.96 billion social media users around the world. InContinue reading “4 powerful tips to help your business generate more clients via social media”

10 tips for startup entrepreneurs to maintain a pleasant work/life balance

Working in the startup world can be quite demanding and maintaining the work-life balance is a struggle for everyone. Being “always on” the job does not really help to achieve it faster, especially for working moms, as they are trying to have both a private life and a career. However, as entrepreneurship demands, founders andContinue reading “10 tips for startup entrepreneurs to maintain a pleasant work/life balance”

Why 90% of startups fail? Here are five common reasons.

Thousands of new companies pop up each week from motivated people who have a unique idea and the ambition to bring it to life. Many of these companies make it big, however, most of them fail in the initial 5 years. Reasons startups fail vary from industry to industry, but the important thing to noteContinue reading “Why 90% of startups fail? Here are five common reasons.”

Sell more efficiently: two tips to close more deals for your business

Poker, by definition, is a game of chance, no player has x-ray vision or a relationship with the dealer to influence which cards are dealt. Yet, if poker is a game of chance, why do the same players continually place in the top 100 despite there being tens of thousands of entrants? Some would argueContinue reading “Sell more efficiently: two tips to close more deals for your business”

Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lackContinue reading “Purposeful brand management: optimize your brand to fit customer expectations”

Securing your financial future as a freelancer, independent professional or self-employed

The gig economy has been growing fast during the past decade as digitalization enabled it. Companies and small businesses are outsourcing creative works, market research, advertising management and all sorts of temporary gigs to freelancers and independent professionals, as this way of getting things done requires significantly less financial and legal commitments. The reason IContinue reading “Securing your financial future as a freelancer, independent professional or self-employed”

Personal brand audit from Brand Auditor: find out what your followers and viewers really think about you

This personal brand audit offers a comprehensive analysis based on survey feedback, score ratings, quantitative feedback and external audit data from various data brokers. The report will give you specific insights on how to improve your personal brand image and content management practices.

3 common-sense tips to increase your chances of entrepreneurial success

If you are in a managerial position or running your own business then you know what it means to grind and hustle. You have responsibilities, targets and your only guarantee to keep going is your competence and commitment to work. To work for maximum output and effectiveness, it is important to keep looking for ways to make our work more efficient. Some people say “work hard”, others say “work smart”. I say always look ahead and see what needs to be done. Plan it well and execute it precisely.