How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…

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We replaced Google products with ProtonMail and Tresorit to keep sensitive information of our clients safe

Online privacy in our hotel consulting business is critical, both in our private lives and…

hotel brand marketing management
Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams…

hotel brand marketing management
The realistic future of independent hotel and resort brands in 2021 and beyond

Soft brands of international hotel companies are taking over Independent hotel brands have two major…

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Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real…

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Personal brand audit from Brand Auditor: find out what your followers and viewers really think about you

I am very excited to introduce the latest addition to our growing range of audits:…

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3 common-sense tips to increase your chances of entrepreneurial success

If you are in a managerial position or running your own business then you know…