Five simple tips to craft an outstanding brand website experience

If you’re at the helm of a modern business, then you have to have a rock-solid website in place. You have to make identity branding a top priority as well. That’s precisely why you should zero in on branding your site in the right manner. If you want to figure out how to brand yourContinue reading “Five simple tips to craft an outstanding brand website experience”

Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lackContinue reading “Purposeful brand management: optimize your brand to fit customer expectations”