Tag: digital marketing
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Interview with Alexandra Hepworth, former DOSM of Hyatt Regency Phnom Penh & Caravelle Saigon
It is always a pleasure to work with hotel marketing people who want to question the status quo and push for something new. This is what brings the hospitality industry forward, and this dynamism turns average hotels into popular brands. Our work with Alexandra Hepworth was a very successful story. I was assisting her and […]
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Key elements of an impressive online customer experience for hotels
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: get […]
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Do less, achieve more: how to dramatically simplify your digital marketing
Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth. Being selective with your efforts is important to […]
Daniel Diosi & Partners 