Key elements of an impressive online customer experience for hotels

In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: getContinue reading “Key elements of an impressive online customer experience for hotels”

Do less, achieve more: how to dramatically simplify your digital marketing

Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth.  Being selective with your efforts is important toContinue reading “Do less, achieve more: how to dramatically simplify your digital marketing”