Tag: hospitality
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How people book hotels in 2022? What makes them like a hotel?
We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.
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Instead of copying other hotels, build a standout brand based on competitor analysis.
Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.
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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners
I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international asset management company. Since 2016, I and my company Daniel Diosi & Partners have collaborated with the founding members on various projects with tremendous tourism development significance. About Optimum Hospitality The founding members of Optimum Hospitality have a decades-long, exceptional […]
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Three experts on international brand growth and generating sales for independent hotels
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort.
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Why is market research for hotels essential to create a successful marketing strategy?
Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.
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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
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Brand and marketing strategy for independent hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
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3 steps to dramatically improve your hotel marketing communication and product presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want” your product instead of “needing” it. Needless to say, if you want to people to “want” staying in your hotel you need to make it […]
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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story. This has […]
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The realistic future of independent hotel and resort brands in 2021 and beyond
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and business development, and the other is not being able to attract or retain top talents which makes marketing management a lot more inefficient compared to […]
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