How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…

Instead of copying other hotels, build a standout brand based on competitor analysis.

All around the globe, hotel marketing teams tend to copy marketing practices from one another.…

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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners

I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international…

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Three experts on international brand growth and generating sales for independent hotels

Securing a strong presence in key markets is a priority in any modern hotel marketing…

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Why is market research for hotels essential to create a successful marketing strategy?

Independent hotels, in hardly any case, do market research. Meanwhile, international chains and hotel brands…

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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you…

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Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…

3 steps to dramatically improve your hotel marketing communication and product presentation

W Hotel, Koh Samui, Thailand Hotels and resorts, especially for leisure travellers are non-necessities. One…

hotel brand marketing management
Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams…

hotel brand marketing management
The realistic future of independent hotel and resort brands in 2021 and beyond

Soft brands of international hotel companies are taking over Independent hotel brands have two major…