Key elements of an impressive online customer experience for hotels
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some…
Tag: hospitality
Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z
With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of…
Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…
