How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
Tag: hospitality
Brand and Marketing Strategy for Independent Hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
3 Steps to Dramatically Improve Your Hotel Marketing Communication and Product Presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
Marketing Communication and Customer Service That Supports a Direct-First Strategy for Resorts in Remote Locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…
The Realistic Future of Independent Hotel and Resort Brands in 2021 and Beyond
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and…
Improving Hotel Marketing ROI With Conversion Rate Optimization
Conversion rate is a digital marketing metric. In the hospitality industry, it belongs to the context of direct booking strategies for hotels. As discussed in one of our earlier articles,…
Hotel Marketing With PR and Press Release Distribution. Grow Your Hotel Brand With Media Attention.
In the mind of average hotel management, PR is just an expense that takes their time, costs money, and does not guarantee results. Chasing those super important quarterly targets and…
What Is the Average Website Conversion Rate for Independent Hotels? What Does It Mean?
What is the average website conversion rate for independent hotels? How to use conversion rate to improve hotel marketing? Conversion rate is a commonly used metric to measure and evaluate…