Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story.  This hasContinue reading “Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations”