Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
citizenM, the European experts in affordable luxury hotels, announced in August its plan to open its very first location in California. And it’s celebrating with a photo exhibit unlike any other.
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…