Instead of copying other hotels, build a standout brand based on competitor analysis.

All around the globe, hotel marketing teams tend to copy marketing practices from one another.…

architectural photography of gray granite swimming pool and outdoor lounge at beach side
Three experts on international brand growth and generating sales for independent hotels

Securing a strong presence in key markets is a priority in any modern hotel marketing…

photo of people using laptop
Why is market research for hotels essential to create a successful marketing strategy?

Independent hotels, in hardly any case, do market research. Meanwhile, international chains and hotel brands…

man and woman near waterfall
Planning for the Next 10 Years: How Will Your Hotel Attract Generation Z?

Regardless of how we call it, there is always a segment of young adult travelers.…

silhouette photo of woman during golden hour
How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you…

Hotel PR management tips to make your independent hotel brand super popular

There are many hotel marketing blogs and hotel consultants writing lukewarm ideas about promoting your…

woman typing on laptop
Content marketing for hotels: how to write great SEO articles?

Content marketing and copywriting are an important part of a successful hotel's digital marketing strategy.…

parasol and lounger chair near swimming pool
Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…

Europe’s Leading Affordable Luxury Hotel Brand Is Now in Los Angeles

citizenM, the European experts in affordable luxury hotels, announced in August its plan to open…

hotel brand marketing management
8 hotel website mistakes that can ruin the brand experience (with examples)

The digital transformation of the hotel and travel industries is over. Sales, marketing, and hotel…