Tag: hotel branding
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
How to get more direct bookings? How to increase ROI for a hotel marketing campaign? How to increase booking engine conversion rate? These are some of the most common questions in a hospitality marketing context. Interestingly, independently managed hotels are resorts are among the worst penny-pinchers when it comes to digital marketing and online advertising investments. […]