Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
Being in the hotel consulting business for over 10 years, we have seen lots of self-proclaimed hotel digital marketing experts fail. They create fancy websites full of generic information, share some shit blog posts about how to do hotel Facebook ads, what’s the #1 TikTok strategy for luxury hotels, and nonsense like that.
Since we made revenue performance based partnerships available for both new and old clients, we started receiving numerous questions about the pros and cons of these options. In this article…