Tag: hotel marketing strategy
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How people book hotels in 2022? What makes them like a hotel?
We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.
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Instead of copying other hotels, build a standout brand based on competitor analysis.
Understanding what guests see positively and negatively about other hotels is easier than ever. More and more hotels use Competitor Analyzer to find out about the strengths and weaknesses of their competitors.
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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners
I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international asset management company. Since 2016, I and my company Daniel Diosi & Partners have collaborated with the founding members on various projects with tremendous tourism development significance. About Optimum Hospitality The founding members of Optimum Hospitality have a decades-long, exceptional […]
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Three experts on international brand growth and generating sales for independent hotels
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort.
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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
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Hotel PR management tips to make your independent hotel brand super popular
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
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Content marketing for hotels: how to write great SEO articles?
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
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Brand and marketing strategy for independent hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
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8 hotel website mistakes that can ruin the brand experience (with examples)
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
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3 steps to dramatically improve your hotel marketing communication and product presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want” your product instead of “needing” it. Needless to say, if you want to people to “want” staying in your hotel you need to make it […]
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