How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
Tag: hotel marketing strategy
Hotel PR Management Tips to Make Your Independent Hotel Brand Super Popular
Having a strong brand is a priceless asset in independent hotel marketing. A popular hotel brand generates demand, makes guests want to book your hotel while enabling you to dictate room rates.
Content Marketing for Hotels: How to Write Great SEO Articles?
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
Brand and Marketing Strategy for Independent Hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
8 Hotel Website Mistakes That Can Ruin the Brand Experience (With Examples)
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
3 Steps to Dramatically Improve Your Hotel Marketing Communication and Product Presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
What Are Brand Perceptual Maps, and Why Should You Have One?
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…
Marketing Communication and Customer Service That Supports a Direct-First Strategy for Resorts in Remote Locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…