How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…

Instead of copying other hotels, build a standout brand based on competitor analysis.

All around the globe, hotel marketing teams tend to copy marketing practices from one another.…

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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners

I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international…

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Three experts on international brand growth and generating sales for independent hotels

Securing a strong presence in key markets is a priority in any modern hotel marketing…

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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you…

Hotel PR management tips to make your independent hotel brand super popular

There are many hotel marketing blogs and hotel consultants writing lukewarm ideas about promoting your…

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Content marketing for hotels: how to write great SEO articles?

Content marketing and copywriting are an important part of a successful hotel's digital marketing strategy.…

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Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…

hotel brand marketing management
8 hotel website mistakes that can ruin the brand experience (with examples)

The digital transformation of the hotel and travel industries is over. Sales, marketing, and hotel…

3 steps to dramatically improve your hotel marketing communication and product presentation

W Hotel, Koh Samui, Thailand Hotels and resorts, especially for leisure travellers are non-necessities. One…