Do less, achieve more: how to dramatically simplify your digital marketing

Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth.  Being selective with your efforts is important toContinue reading “Do less, achieve more: how to dramatically simplify your digital marketing”

5 common obstacles of online sales growth for independent hotels and resorts

In the past ten years, I worked with a large number of independent hotel and resort teams. Some were successful, some not but I learned from each experience and realized that failing teams have very similar issues. In this article, I am going to share five of the most common ones. Lack of macro visionContinue reading “5 common obstacles of online sales growth for independent hotels and resorts”