How people book hotels in 2022? What makes them like a hotel?

In collaboration with Market Sampler, we recently completed an analysis to gain deeper understanding of how…

Instead of copying other hotels, build a standout brand based on competitor analysis.

All around the globe, hotel marketing teams tend to copy marketing practices from one another.…

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Announcing a strategic partnership between Optimum Hospitality and Daniel Diosi & Partners

I am personally thrilled to announce our strategic partnership with Optimum Hospitality, a Vietnam-based international…

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Three experts on international brand growth and generating sales for independent hotels

Securing a strong presence in key markets is a priority in any modern hotel marketing…

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Why is market research for hotels essential to create a successful marketing strategy?

Independent hotels, in hardly any case, do market research. Meanwhile, international chains and hotel brands…

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Planning for the Next 10 Years: How Will Your Hotel Attract Generation Z?

Regardless of how we call it, there is always a segment of young adult travelers.…

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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you…

Interview with Alexandra Hepworth, former DOSM of Hyatt Regency Phnom Penh & Caravelle Saigon

It is always a pleasure to work with hotel marketing people who want to question…

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Content marketing for hotels: how to write great SEO articles?

Content marketing and copywriting are an important part of a successful hotel's digital marketing strategy.…

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Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…