Key elements of an impressive online customer experience for hotels

In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: getContinue reading “Key elements of an impressive online customer experience for hotels”

Do less, achieve more: how to dramatically simplify your digital marketing

Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth.  Being selective with your efforts is important toContinue reading “Do less, achieve more: how to dramatically simplify your digital marketing”

5 common obstacles of online sales growth for independent hotels and resorts

In the past ten years, I worked with a large number of independent hotel and resort teams. Some were successful, some not but I learned from each experience and realized that failing teams have very similar issues. In this article, I am going to share five of the most common ones. Lack of macro visionContinue reading “5 common obstacles of online sales growth for independent hotels and resorts”

How our clients benefit from revenue or equity based consulting deals?

Since we made revenue performance based partnerships available for both new and old clients, we started receiving numerous questions about the pros and cons of these options. In this article I will explain how these options work, and in which cases it is a good option for clients. Moving from retainer-based consulting to success-based partnershipsContinue reading “How our clients benefit from revenue or equity based consulting deals?”