How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
Tag: hotel marketing
Interview With Alexandra Hepworth, Former DOSM of Hyatt Regency Phnom Penh & Caravelle Saigon
It is always a pleasure to work with hotel marketing people who want to question the status quo and push for something new. This is what brings the hospitality industry…
Content Marketing for Hotels: How to Write Great SEO Articles?
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
Brand and Marketing Strategy for Independent Hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
How to Spot a Shit Hotel Marketing Consultant? Look for These 4 Signs.
Being in the hotel consulting business for over 10 years, we have seen lots of self-proclaimed hotel digital marketing experts fail. They create fancy websites full of generic information, share some shit blog posts about how to do hotel Facebook ads, what’s the #1 TikTok strategy for luxury hotels, and nonsense like that.
8 Hotel Website Mistakes That Can Ruin the Brand Experience (With Examples)
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
3 Steps to Dramatically Improve Your Hotel Marketing Communication and Product Presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
What Are Brand Perceptual Maps, and Why Should You Have One?
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…