Tag: Hotel marketing
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How to spot a shit hotel marketing consultant? Look for these 4 signs.
Being in the hotel consulting business for over 10 years, we have seen lots of self-proclaimed hotel digital marketing experts fail. They create fancy websites full of generic information, share some shit blog posts about how to do hotel Facebook ads, what’s the #1 TikTok strategy for luxury hotels, and nonsense like that.
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8 hotel website mistakes that can ruin the brand experience (with examples)
Independent hotels are up for a tough time to remain successful online. A good hotels website can make or break online success. In this article we will show you 8 common mistakes.
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3 steps to dramatically improve your hotel marketing communication and product presentation
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want” your product instead of “needing” it. Needless to say, if you want to people to “want” staying in your hotel you need to make it […]
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What are brand perceptual maps, and why should you have one?
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning is a strategy that brands utilize to differentiate themselves from other brands and create the most unique impression in the minds of the consumers. Certain […]
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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story. This has […]
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The realistic future of independent hotel and resort brands in 2021 and beyond
Soft brands of international hotel companies are taking over Independent hotel brands have two major disadvantages, which of the most common is lack of capital to invest in marketing and business development, and the other is not being able to attract or retain top talents which makes marketing management a lot more inefficient compared to […]
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Improving hotel marketing ROI with conversion rate optimization
Conversion rate is a digital marketing metric. In the hospitality industry, it belongs to the context of direct booking strategies for hotels. As discussed in one of our earlier articles, there are various types of conversion rates in a customer journey funnel. This article is about the booking conversion rate, commonly referred to as e-commerce […]
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Hotel marketing with PR and press release distribution. Grow your hotel brand with media attention.
In the mind of average hotel management, PR is just an expense that takes their time, costs money, and does not guarantee results. Chasing those super important quarterly targets and doing the weekly management meetings, doing PR to grow a hotel brand is usually not a priority for hotel marketing teams. Big mistake. Before we […]
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What is the average website conversion rate for independent hotels? What does it mean?
What is the average website conversion rate for independent hotels? How to use conversion rate to improve hotel marketing? Conversion rate is a commonly used metric to measure and evaluate digital marketing performance. The conversion rate is the number of conversions divided by the total number of website visitors. For example, if a hotel brand […]
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The best strategy to improve hotel marketing ROI for independent properties
Independent hotels are certainly up for a challenge when competing with international brands, such as Hilton, IHG, or Marriott. This has been the case for almost a decade since hotel marketing moved online. Soft brands of international hotel chains dilute the market further, leaving less space for independently managed hotels to operate. Marketing teams of […]
Daniel Diosi & Partners 