Key elements of an impressive online customer experience for hotels

In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: getContinue reading “Key elements of an impressive online customer experience for hotels”

Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities. Generation Z won’t buy your brand story According toContinue reading “Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z”

Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story.  This hasContinue reading “Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations”