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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you…

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Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…

Europe’s Leading Affordable Luxury Hotel Brand Is Now in Los Angeles

citizenM, the European experts in affordable luxury hotels, announced in August its plan to open…

Marriott International to Open 10 Hotel in Turkey by the End of 2022
Marriott International to Open 10 Hotel in Turkey by the End of 2022

Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the…

hotel brand management
The best strategy to improve hotel marketing ROI for independent properties

Independent hotels are certainly up for a challenge when competing with international brands, such as…

hotel brand management
Delta Hotels Riviera Nayarit by Marriott just opened: a new all-inclusive resort

Delta Hotels by Marriott, part of Marriott Bonvoy's extraordinary portfolio of 30 hotel brands, today…

hotel brand management
How Booking.com gained market share during the travel restrictions

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile,…

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Brand management for hotels: crafting an online experience to makes guests book instantly

The job of hotel marketers is fairly simple: bring the hotel to the attention of…

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Key elements of an impressive online customer experience for hotels

In the world of digital marketing, we often talk about conversion rate as a critical…

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Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it…