Tag: hotel
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How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
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Brand and marketing strategy for independent hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
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Europe’s Leading Affordable Luxury Hotel Brand Is Now in Los Angeles
citizenM, the European experts in affordable luxury hotels, announced in August its plan to open its very first location in California. And it’s celebrating with a photo exhibit unlike any other.
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Marriott International to Open 10 Hotel in Turkey by the End of 2022
Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
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The best strategy to improve hotel marketing ROI for independent properties
Independent hotels are certainly up for a challenge when competing with international brands, such as Hilton, IHG, or Marriott. This has been the case for almost a decade since hotel marketing moved online. Soft brands of international hotel chains dilute the market further, leaving less space for independently managed hotels to operate. Marketing teams of […]
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Delta Hotels Riviera Nayarit by Marriott just opened: a new all-inclusive resort
Delta Hotels by Marriott, part of Marriott Bonvoy’s extraordinary portfolio of 30 hotel brands, today announces the opening of Delta Hotels by Marriott, Riviera Nayarit, an All-Inclusive Resort. Located on a hillside in La Cruz de Huanacaxtle, Riviera Nayarit, the resort focuses on the details that truly matter, featuring a clean aesthetic and a modern take […]
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How Booking.com gained market share during the travel restrictions
During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most […]
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Brand management for hotels: crafting an online experience to makes guests book instantly
The job of hotel marketers is fairly simple: bring the hotel to the attention of potential guests, and make it look like the most desirable option for their vacation or stay for whatever purposes. There are several technical requirements to make the hotel marketing smooth online, these include rate parity, SEO, Google Ads, social media […]
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Key elements of an impressive online customer experience for hotels
In the world of digital marketing, we often talk about conversion rate as a critical metric. There are countless tactics to increase your chances of sales on a website. Some are useful, others are plain bullshit. One thing is for sure: brand experience and first impression are critical. The basic formula is pretty simple: get […]
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Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z
With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities. Generation Z won’t buy your brand story According to […]
Daniel Diosi & Partners 