How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?
Have you ever visited a hotel website or saw any luxury product that made you feel: “I want this…”?
Tag: hotel
Brand and Marketing Strategy for Independent Hotels
What makes a good brand and marketing strategy? It’s simple: differentiation, specialization, a great product presentation – and making it easy for guests to find you.
Europe’s Leading Affordable Luxury Hotel Brand Is Now in Los Angeles
citizenM, the European experts in affordable luxury hotels, announced in August its plan to open its very first location in California. And it’s celebrating with a photo exhibit unlike any other.
Marriott International to Open 10 Hotel in Turkey by the End of 2022
Marriott International, Inc. (NASDAQ: MAR) announced plans to expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
The Best Strategy to Improve Hotel Marketing ROI for Independent Properties
Independent hotels are certainly up for a challenge when competing with international brands, such as Hilton, IHG, or Marriott. This has been the case for almost a decade since hotel…
Delta Hotels Riviera Nayarit by Marriott Just Opened: A New All-Inclusive Resort
Delta Hotels by Marriott, part of Marriott Bonvoy’s extraordinary portfolio of 30 hotel brands, today announces the opening of Delta Hotels by Marriott, Riviera Nayarit, an All-Inclusive Resort. Located on a…
How Booking.com Gained Market Share During the Travel Restrictions
During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the…
Brand Management for Hotels: Crafting an Online Experience to Makes Guests Book Instantly
The job of hotel marketers is fairly simple: bring the hotel to the attention of potential guests, and make it look like the most desirable option for their vacation or…