Tag: Market research
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How people book hotels in 2022? What makes them like a hotel?
We just completed a 2,000 response research about hotel booking preferences. Find out what makes people like and dislike hotels, and how they prefer to book.
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Why is market research for hotels essential to create a successful marketing strategy?
Hotel management teams typically rely on freely available secondary research and internal data when conducting market research. Collecting information on an informal basis about the marketplace and their competitors is common and are often done in an unstructured way by someone who does not know much about market research methodologies.