Brand Management for Hotels & Resorts
Content marketing and copywriting are an important part of a successful hotel’s digital marketing strategy. More than just a digital marketing activity, hotel blog posts, SEO, and content, in general, hold a huge opportunity to earn organic website visits.
Hotels and resorts, especially for leisure travellers are non-necessities. One thing you as a hotelier should know about marketing non-necessity products is that you need to make your customers “want”…
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…
Conversion rate is a digital marketing metric. In the hospitality industry, it belongs to the context of direct booking strategies for hotels. As discussed in one of our earlier articles,…
Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy,…
For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a…