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Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real…

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Do less, achieve more: how to dramatically simplify your digital marketing

Some marketing leaders might not agree with this article, because they grew up in a…

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Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it…

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Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams…

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How to build a kick-ass hotel digital marketing team? What skills are a must?

Marketing has gone almost entirely online, leaving print and other forms of old-school marketing a…