Do less, achieve more: how to dramatically simplify your digital marketing

Some marketing leaders might not agree with this article, because they grew up in a “what else can we do” mentality. This article is not about how to become lazy, but about how to streamline your strategy and activities to focus on what drives the most growth.  Being selective with your efforts is important toContinue reading “Do less, achieve more: how to dramatically simplify your digital marketing”

Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities. Generation Z won’t buy your brand story According toContinue reading “Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z”

Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations

For over a decade, distribution and marketing technologies have enabled hotel and resort management teams to optimize their distribution mix. While city hotels and resorts in urban locations had a relatively easy job shifting their distributions to OTAs and their websites, for resorts in remote exotic destinations it is a very different story.  This hasContinue reading “Marketing communication and customer service that supports a direct-first strategy for resorts in remote locations”

How to build a kick-ass hotel digital marketing team? What skills are a must?

Marketing has gone almost entirely online, leaving print and other forms of old-school marketing a niche for senior generations and super-specialized segments of the travel audience. This is what you need to keep in mind first and foremost. In this article, I will talk about skills and roles instead of titles. Especially in the hotelContinue reading “How to build a kick-ass hotel digital marketing team? What skills are a must?”