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Brand and marketing strategy for independent hotels

During the 10 years of my hotel marketing consultant experience, hoteliers often asked me about…

3 steps to dramatically improve your hotel marketing communication and product presentation

W Hotel, Koh Samui, Thailand Hotels and resorts, especially for leisure travellers are non-necessities. One…

hotel brand management
How Booking.com gained market share during the travel restrictions

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile,…

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Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it…