Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z

With Millennials and Generation Z making up an increasing percentage of the travel market, it is essential to keep brand communication principles in line with the preferences and expectations of these two generations. Good news, the expectations of these two groups share a lot of similarities. Generation Z won’t buy your brand story According toContinue reading “Stand out with a brand purpose: luxury marketing communication for Millennials and Generation Z”