Before getting too invested, validate your business concept with your target audience

The epidemic of unskilled lifestyle entrepreneurs, and failure business ideas People start businesses for various reasons, but most of them want to upgrade from their 9-to-5 full time employed corporate lifestyle to enjoy a higher degree of freedom and have a sense of purpose. Having some experience in launching and managing such businesses, as wellContinue reading “Before getting too invested, validate your business concept with your target audience”

Purposeful brand management: optimize your brand to fit customer expectations

How do you know if your branding works? The answer is simple: it attracts real engagements, generates demand for your products and services, and enables a profound connection between your company and it’s customers. What if your brand does not work? You will see increasing marketing and advertising costs to maintain results, poor engagement, lackContinue reading “Purposeful brand management: optimize your brand to fit customer expectations”